The one proven secret of increasing traffic and engagement

As I don’t believe in “one secrets” or “loopholes in psychology”… Well, that one is just proven:

Kittens and puppies!

My personal favorite

My personal favorite

This is absolutely sweet

This is absolutely sweet

Melts my face

Melts my face


The most clickable things on internets are kittens and Jesus. You like it or not – those two trump all great content you can provide. No discussion, hands down.

-          Przemek Kucia

So tell me, are you a dog person or cat person? I myself am more on dog side of spectrum ^^ Share in comments!

To be skilled or to have knowledge? Social context

Pick any activity, related or not to communication, we tend to do it like this:

1.       Get some knowledge

2.       Get some more knowledge

3.       Attend seminars and lectures to expand our knowledge

4.       Write on forums and blogs about what we know

5.       Take praises for our knowledge

6.       Pass some sort of examination of our knowledge

7.       We’re done

Sounds familiar? Sure it does, that’s how we’re educated since primary school.

So there’s little to none pressure on exercising, on actual “muscle” of whatever you’re educating yourself to do. We can agree on that it is bad and educational systems of the world are obsolete. Especially when information is cheap or free.

The new wave of practical gurus

New gurus are pretty much old motivational and sales gurus dressed up in new trends of entrepreneurship. The value is the same – they’ll motivate you to get up and try, give you top 5 mistakes of whatever the skill, put an emphasis on that you should forget all of your MBA. And so on and so forth.

Don’t get me wrong, I do respect their success, their business thesis, hard work they’ve put to be what they are. Besides that I really admire that those gurus really want to help others live more fulfilled lives. But they’re painting also only a caricature of reality.

My statement

I do hate the fact that academies and universities work on obsolete models. Often, professors don’t have a clue what the reality looks like. I really hate the fact that people pay so much for so little added value.

On the other side – practical gurus live in different reality also. They’re not take into account much of subtleties that build human experience.

Life, social interactions (from global economy to interactions within your family) are based on set of simple rules, but in the end aggregate of those interactions create irresolvable complexity. There are three things I would like you to be wary of in that context:

1.       Academics work on often outdated or plainly wrong assumptions about social reality (like economy). I don’t care if you’re on Harvard or local community college, if you study social sciences or MBA program – they don’t have much more clue about final complexity of reality than you have.

2.       Practical guru often base on wishful premise called: “If I could, then you definitely can” and put that into all contexts they want. Whether it’s applicable or not.

3.       Are there values and personal rules worthy of pursuing? Logic suggest that yes, there are. Are there certainties in inherently uncertain social reality? On level of basic statements yes.

So skill of knowledge?

Basic knowledge, hands-on experience and questioning what you know and adopted. The time you think you’ve figured it out should be the alarming signal.

-          Przemek Kucia

Please, share it if you liked it.

Writing should sound like conversation from the beginning

My background in this matter comes from writing public speeches. Whatever the type of public speech, the best practice is to have well designed and even better written script. Some presenters stray from scripts, but those few who really are better off without it are in slim minority. That being said, badly written script will cripple every presenter. So at the end, the most common problem with newbie presenters is their overconfidence in improvisation skills (or rather misunderstanding what improvisation in public speech should mean). Second most common is that their delivery sounds like it has been scripted.

Holy Grail of public speech scripts

When no one from the outside of team behind the presenter can ultimately state that the speech was scripted or not. This is how it should be written and delivered. If you have 20 minutes to spare take a look at video located at the end of the post. Ken Robinson in his classical TED Talk touches that level of writing. There is no doubt that it was scripted and rehearsed, yet the jokes, timing and perfectly executed side stories create that feel of impromptu interaction with audience.

Best delivery of given script, or content, if you mind, won’t make up for inherent flaws of writing itself. So if it is designed in very formal way, lacking the story progression, poor dynamism and without any engagement hooks – well, that’s that.

Conversational style

Conversation is direct and focused. When you write about people who are your target to avoid writing in third person. People, one, they, those who – that’s all useful if you write a lecture. Address your target audience directly with clear “you”.

Speaking habits trump proper grammar. As sad as it is to some of us, writing speech should mimic our speaking habits. And as you know, we tend to start sentences incorrectly, use loops in how we build our thoughts, we often just won’t stop a sentence and use so many commas we don’t even remember how we started that particular mental figure. Such writing for written media is hard to accept. Since school taught us to write correctly, and communicating with friends taught us to speak freely, people who write speeches will always have this weird itch to make corrections. But that’s the way to conversational style – conscious attempts to use those forms.

Take your time and speak out loud what you’re about to write and what you’ve written. So, while writing you have this enormous advantage: You can check with your intuition if what you have scripted sounds good. Use it. And then use it more. Intuition take care of almost all your communication. Writing though, uses more of frontal lobe activity. Combine their potential by conceptualizing and testing if your ideas sound “right”. You would be shocked how much of presenters and writers skip that. I’m betting you did too.

A couple of additional tips

Verbal colons are good, meaning: write down how you’ll explain new notion right after proposing it. Colon is great tool for that. In comments or in brackets put associations that comes to your mind about what you’ve just wrote – those are great starters for side stories, one line jokes or informative anecdotes.

-          Przemek Kucia

Share and like it if you like it, and subscribe for more of daily content ^^ Also if you have any feedback in mind, please share in comments. If you have any questions or need help use contact section. Take care!

Ken Robinson classic TED Talk

How to deliver a public speech 101

Most advice of this sort would start with “how you speak is what matters because most of information is transmitted through sub-communication”. This is only partially true. Your content should be in the center of your attention. It is essential.

Great idea delivered poorly is on the slowest track to conquer the world. Great delivery of poor idea is the fastest way to disaster.
— Przemek Kucia

That being said, it would be nice to see our idea to spread before we die. Let’s cut the point – underneath there are my go to basics to evaluate and master.


The biggest two of them all. Everything is built from those. Most people suffer from anxiety before giving a speech. It is natural to feel that way when our brains imagine horrible consequences of social evaluation. In short, bad assessment by community (evolutionary speaking) implies fast-track to death. Brain figures out that it is life threatening situation, stimulates you with cortisol. You hunch stressed out which further elevates your cortisol levels and lowers testosterone. All this ultimately means that you will present the idea from very unattractive (again, evolutionary speaking) position. Odds are your stress levels will tighten your muscles and adrenaline will lead your brain to shut down not essential processes of brain. You will be stuck.

Fortunately, stress level can be lowered. Steady breathing pattern will remove the tension from your chest. You will use some of electrical charge to stimulate stable and deep breath. Some sources say to breathe through “your belly” to stimulate diaphragm. I used this technique for quite some time, but people who are told to breathe through diaphragm focus only on that part. It is important to use all chest muscles in rhythmic cycles.

Maintaining open and erect posture is proven to change hormone levels. It lowers cortisol and elevate testosterone. These two are essential to feel calm and confident. Delivering a speech from calm and confident position of power is a great start.


In fancy language – chronemics and kinesics. Usage of time is affected by content of your speech. Remember that and take into account at least few fact about time.

·         People learn best in 20 minutes chunks

·         Think of specific places to hold a pause

·         If you’re involved in competition try to go second if evaluation comes just after speeches

When you’re actually speaking good rule of thumb for visual thinkers would be to slow down 1/3 or even a half. Slower is in eight out of ten cases better than faster.

Gestures are tricky to describe with words. People who speak from their experience tend to use more illustrators. Like how huge thing it was, what was the shape, consistency etc.. Speeches that are delivered from paper tend to lack any gestures. The first is better.Illustrators integrate your story as an experience. They are suggesting to the audience that you know what you say.


There is nothing as important as voice. This means that to deliver in kick-ass way you need to take control over your intonation and timbre. Most common mistakes are: flat delivery, intonation that suggest every sentence is a question, building voice from throat rather than lungs and diaphragm, not smiling which affect how you sound.

- Przemek Kucia

P.S. Share this post and like it if you liked it ^^ Thanks

Amy Cuddy on power posing

Consulting company from my home couch

The product emerges

Since I’ve started college education I knew I should taste some practice, some work. At that time I was already much into arts of social interactions. I thought “hey, I’ve build up all this knowledge that I’m starting to forget some of it”. What would be better way to systemize this potential than through teaching others? I figured out that in such conditions I would force myself to stay in touch with absolute basics. Since I also like to figure out things I’ve found many inefficiencies in my training and “idea consumption”. So I’ve polished it all up.

Personal brand

In the meantime I started to blog. I’ve put few ideas out – I’m of opinion that all the knowledge without training would mean nothing. In this manner social skills are much like having great abs. You can know everything about diet, exercises, and you could observe as much abs as you like. Yet, without training and tangible work odds are you’d end up with more of sphere of belly shape.  So in no second I was scared of providing too much for free. Well, and also it never wasn’t an option. There is too much subtleties to all thing social that it is impossible to give away all through blog posts. I’m sure in your field situation is similar

But the blog was only a part of it all. I’ve traveled to conferences. At first coaching conferences, but those are really not my gig. It is topic for whole another post. Then I’ve switched to IT conferences, which was great idea. I took notes about seen presentations and leveraged that knowledge at integration parties. You don’t know how much power lays in simple introduction at the right moment. Soon enough people were introducing me to other people that could use some of my expertise.

Charisma Workshop

Since then I had many opportunities to help and offer my knowledge to IT guys put into position of giving public speeches, local politicians, non-profits, businesses. Variety of tasks and solutions I could contribute to amazes me almost every day. I cannot express how grateful I am for such opportunities and reactions I’ve got from people I’ve worked with.

What is the point?

The point is twofold: Firstly I just want to shout how grateful I am! Secondly I think my story is rather symptomatic of times we live in. Thanks to internet, with some hustle and expertise in topic/topics you’re passionate about, there is no reason any of you could not mimic my method to get respectable income for doing what you love.

Remember those few things:

  1. Product which emerges from your passion is practically your free asset
  2. Build up your sweat equity by offering value to your future audience
  3. Use social channels and direct approach
  4. Your work does not define you, your passion should
  5. There never be a better time to start your side project. For it to become main project it should get your attention (from 7pm to 1 am there is a lot of time to get things done)

Przemek Kucia

Rich coach. Bad coach

The whole business of coaching has become increasingly popular. Sadly, not every coach grows to proud status of real professional, an actual consultant, strategist and provider of proven knowledge, skills and useful ideas.

The bad coach

What I’m trying to say is this: Simply don’t let self-help, pseudo-experts rip you off, because they offer few moments of better mood induced into your trust in people. Be aware. It works just like alcohol – it help you postpone/diminish/forget about problems or set of conditions for a day or two. It may even motivate you to hold on to “can do” attitude. But problem or unbearable conditions are still out there, and if they needed professional attention, well, then they still do. Except wasted money and time you’ll get nothing.

The good coach

A good coach will never offer a “trick” or a “secret”. Something that everyone overlooked and which guarantees what, up to that point, was thought as something difficult.

And now, what he/she will do? Start with great deal of audit. Both situation-wise and personality-wise. Such analysis will help to work on strategy and in whole decision making process. Coach is there to assist in taking rational choice, considering the whole picture and the broadest set of variables possible. To define decisive situation, gather the data, set the measures and help in taking the most optimal/efficient decision in given conditions.

The best ones, in my opinion, will challenge the decision. This is to make sure if every possibility was given proper thought. They may provide ongoing analysis and apply creative process to manage the risks and provide you with a chance best suited for your risk to gains ratio.

After all this work you should get the final product. A set of decisions, strategy ready for implementation. Professional coach is not a surrogate of a friend or psychologist. Professional coach in the first place should be an expert in decisive process.

Przemek Kucia

Tell me – would you hire a personal coach? Or maybe you had hired such professional? 

How to bring people value through your content

There are 3 main categories of value in content creation: Entertainment/escape, utility, direction of attention/motivation. Whatever your output is specifically, I’m almost certain that it falls into one of those categories. The Holy Grail of content falls into all of them at once.

Here is the first point there:

1.       What is your value proposition?

Even when you have objectively the greatest value in the world, there is second part to equation which is tricky. It has to be relevant to your audience. Meaning: You have to put it into understandable context. So next time think twice before you choose smart metaphor over popular one. It may be the case, that you need to bring that smart context, but more often than not, you’re crippling your relevance.

In regard to this: Respect the psychology of each platform. Meaning: We consume media differently depending on what platform do we consume that story. Got it? Determine context and delivery with attention to place and demographic you targeting to.

Now we have second point:

2.       Does it fit into context?

Ok, you have great value and it’s relevant. Now you need exposure. There are two things in your control to improve that. Your “sweat equity” and patience. Give good, relevant value long enough and then ask in return without shame. This is how you create relationship. Comment on other blogs, reach out to guest post, do the spec work. Building a brand is a marathon, not a sprint. Spend time and learn how to tell stories, bring value and work your chances of building audience.

And now it’s a hat-tric:

3.       Can you hustle for long?

To sum all up

·         There are three groups of value in content: It can entertain/offer escape, be a utility, direct attention/motivate.

·         Your value has to be relevant to you audience. Meaning: You have to make it accessible, understandable by providing a relevant context.

·         Offering relevant value pays over time. Your hashtag won’t trend unless you are Justin Bieber or your back and forth relationship is called Jelena. Hustle and patience are your key words.

Przemek Kucia

Emotional Intelligence. Think of their finish line first – execute sales

With IQ tests you can measure your capacity to unfold patterns, resolve logical problems etc. But that capacity is only a part of Intelligence itself. There is a whole other usage for general intelligence in social life.

Emotional intelligence is the ability to track emotions in others and ourselves. To label them correctly and use those information to guide thinking and acting. It correlates with such terms as empathy, social skills, ability to motivate and being self-aware.

Want to sell?  Better be emotionally savvy

The best sales people are in fact the best people in the world. Above average through average to worst sales people can be also the worst people in the world. There are two differentiating factors: a) being true to your word; b) being emotionally intelligent. Best salesmen represent both.

While being true to your word is a moral dilemma, being socially savvy is a matter of talent and skill. You can learn how to read body language, facial expressions, hear changes of voice and tempo of speech, proxemics, chronemics etc.. With some talent you can also execute great pitch for whatever your selling (product, service or idea) adopted to whatever circumstances you face.

But to be amongst THE best you have to incorporate both – being your word and executing your word. This is when this elegant mental shortcut comes – Think of their finish line first. If you think of your finish line first (to close quickly) you’ll get some results. Maybe even above average results. But it is a short term tactic. You’ll be acquiring new customers and go for one time sell. Think of their finish line first and your start will be more sluggish, but as snowball, your revenue will grow with time gradually. This is because of customers who come back and create your “word of mouth equity”.

So to be the top tier salesman – think of their finish line as far ahead as you can afford it.

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Przemek Kucia

How to design a public speech

Few steps to follow and some rules of thumb to remember. Different types of speeches/presentations may need different approaches. Here you will find a universal method, tips and tricks of designing a kick-ass speech.

The steps

1.       Get blank sheet of paper and a pen – write down few sentences about what you will/want talk about

·         Ask yourself why it is important to you and your audience

·         Think of the purpose and value you ultimately you’ll add through your speech

2.       Create the “cloud of ideas” – push your creative mind to the limits

·         Distill what you will talk about into 3 main points

·      Write down every inch of idea, association, anecdote, question and quote that floats around your main points

3.       Build a structure of your speech – your outline

·         Group content of “cloud of ideas” into subsections of your main points

·         Filter, regroup, clarify, subtract ideas to create a minimalistic and crystal clear structure

·         You should end up with well-structured, detailed and elegant outline of your speech

4.       Script of your speech – what you will actually say

·         Every idea in your outline now has to become a paragraph in your script

·         If something isn’t necessary to transport your main point or clarify them – hit delete on that

·         Remember that your scrip should have more of conversational style

5.       The WOW effect – if you’re going with multimedia

·         Start with simple pictorial drawings

·         Do not put more than 25 words on a slide or 3 images

·         Remember about minimalism and elegance of form

·         Use buzzwords more than sentences

6.       Rehearse, rehearse, rehearse. And then rehearse some more.

The thumb-rules to consider

·         To be engaging, your speech have to add value. And you have to believe that it does

·         To clarify the message subtract rather than add. Treat addition as a last resort

·         Attention span is short. Put few one line jokes and/or anecdotes

·         Do not only inform – tell a story

·         Give credit to people behind ideas


To create a bang on, engaging and well executed 1 hour speech you need minimum of 3 weeks with the last week being used only for rehearsals. Building great structure takes a lot of time and effort, same goes with actual writing. You have to add another week if you have to research the topic at hand.

Some people go well without hard script (written word for word). Still, I would not recommend that to first time designers/speakers. Without experience no script adds to time of rehearsals.

Putting in little one line jokes or anecdotes is very important. Especially with long speeches where the attention of listeners will naturally drift to their mobile devices.

Sometimes it is a good idea to give away the outline of speech (maybe not very detailed one) or prepared notes for audience.

Public speaking in any form is one of the most underrated performing arts – and for the matter of fact I have no doubts that it is a form of art. To be able to inspire action, incept an idea, demystify bothering piece of reality, or provide entertainment is a great gift (or hard learned skill).

Question of the day: What is the best public speech you heard lately? Share In comments. Also click like it if you like and subscribe for daily content.

Przemek Kucia

Praise of bravado

Supposedly, rationality contains lot of caution and carefulness. When we cross the magic line of our age of reason, or we misunderstood the intellectual discipline - we can end up losing our passionate bravado.

Let's state it once and for all – it is rational to take risks. I could bore you with logical explanation. It would contain a lot of game theory examples (like prisoner dilemma which you probably know or can easily google up). Instead I'll tell you this: Those cautious, “rational” decisions may eventually got you to the success you want. True, but it will be only a reasonable amount of success o.O

No one is able to get rid of uncertainty and risk from life. On the other side, bravado can make you very poor if not even killed in the process. But, at the end of the day, all of innovation, most of the success and admiration comes not from aligning to the world but from constant trying to align the reality to us.

I heard once that old golf players don't win. They can put the ball as far and precise as young players. Also they may know the field better. But with all the experience they become cautious and self-aware. Young players don't realize or don't care about possible mistakes, so they take the chances. In my personal opinion – competence and bravado is the hottest couple in image creation. Paired just beautifully.

Sometimes in social situations you just have to be like Yves Klein. Take the leap to the void (and give your camera to someone else), praise your bravado and try something new. Even if you will crash and burn, wouldn't you feel as bad knowing that you just not taken the chance? Also, the learnings are tremendous.

Przemek Kucia

All wrong with „just be yourself” advice

In a sense it is one of the best and one of the worst advice one can hear. It also can be both. This simple notion is the most complex clichés of all times.

I get it, people not always are proficient in communicating what they intuitively think, or feel. Parts of brain responsible for that kind of understanding evolved much earlier than those which govern speech. They have good intent. But also it is easy for me to emphatically feel the frustration of the side hearing “just be yourself” as remedy for their tangible problems. Especially with social interactions.

What does it even mean?

If I am insecure and uncomfortable in social situations, what I would hear behind “just be yourself” is: "Be more insecure, communicate more awkwardly, hunch more, avoid eye contact". People who give this kind of advice miss the whole context of temperament, past experience and comfort zones of person who receives this sound-bite.

On the other hand. Related “brilliant” quotes are as helpful: just be more confident, fight it, get over it etc. Good rule of thumb for every friend and parent with good intention over there: If your advice can start/starts with the word “just” it’s probably not very helpful.

Being yourself, expressing yourself authentically is actually very hard

Imagine that in next social situation you would not be constraint with stress levels higher than what motivates you to get result in Tetris. Imagine that you would not feel the need of validation. Imagine that you would not feel the need of any auto-censorship by any social convention other than golden rule (treat others as you want to be treated). I think this is when you could authentically express yourself. And this is really, really hard.

Why? Because we’re not always aware of hormone levels that affect our behavior, of what intuition decided for us per that situation.

How to be more of yourself?

1.       Figure out your strengths and weaknesses

2.       Avoid putting yourself in strict shelves of temperament/personality types. You’re much more complex even than best of them

3.       Try and find what really fires you up

4.       Think about your principles

5.       Think about what you would do without constraints of your hormone levels and beliefs about social interactions. It’s hard to imagine, but start with something. Start with "what if you would stay calm and composed?"

6.       Learn more about social skills – observe yourself and others. How people communicate and what mistakes they make?

7.       Exercise your social muscle as you would exercise abs. Unused muscles disappear

The whole idea, as you can see, is to know yourself better. In systematic way. As you would characterize a character for a novel. That will widen your empathy towards others. Wrap your head around social skills, tips, tricks, methods etc.. This will give you understanding, that we all ride the same cart. And the most important part – exercise that social muscle.

Przemek Kucia

Day to day charisma – putting out value

Anything you do communicates something. In other words – one cannot not communicate. When effective communication comes up in conversation, sometime along the way it will be paired with charisma. From Greek – charisma means the “gift of grace”. Today term “charisma” means charm, chic, amazing glimmer in the eye which makes us staggered with delight over social competency of person blessed with this almost magical skill.

Put out value

Charisma is not magical for sure. Some people developed this deep understanding of social situations through their youth and adolescence naturally. We tend to gravitate to them. Some though can learn it on demand.

One of the most important principles, key things to understand in day to day charisma is that social interactions are more like marathon than a sprint. You want to create a lifelong relationships more than close the deal immediately. That changes whole dynamic. To build such rapport you have to bring value to people whom you interact. Make it about them. Invest and be interested genuinely. Value can come in various ways, but listening and sharing are your best bets as keywords.

Restrain the “closing move” as long as you can afford it, put out more and more value. Either it is entertainment, listening skills, being overall interested and invested in conversation, genuine compliment, sharing insights, soundbites or sources. But! When it’s time to close – just do it. Don’t conceal your agenda, clear your move from bullshit.

Relationship equity

Look, it is not that I want you to be altruistic. The opposite. We are social animals exactly because relationship leverage our survival. Build your equity of relationships as long as you can. Those are meant to pay off greatly in long term. So investing time and effort is a lot of hustle. And you have to be patient. This is the difference between being charming and obnoxious and/or coming across as false – the agenda of building relationship vs. the itch to close the deal as soon as possible. Stick to value sharing and building your social equity and rewards will be great. Charming and steady wins the race.

Przemek Kucia

How to make better decisions in everyday situations and work

Our lives are all about decisions. Actions are decisions put into work. So decision making is one of the crucial skills for everyone to learn. It is more essential than I’ll be ever able to put into words.

Intuition vs. reality

Intuition is quick. It evolved to make most out of uncertain world. And it served us good. I mean really, consciously we can’t even comprehend how much information our subconscious mind is processing on second to second basis. Also, most of the time, decisions made by intuitive thinking are good. But…

Sometimes reality needs more subtle approach. The thing is intuition bases on what are called heuristics. Those are simplified tools, basing mainly on experience and associative memory. Those things are vulnerable to conditions of today’s world. Big scale, extremely small scale, statistics, raw data – those are things our intuitions can’t process correctly on their own.

Then if you standing upon challenging decisions be aware that your intuition can be mistaken. As we all would wish, we are not clairvoyants.


Here you have a shortlist of questions that will proof you from mistaken intuitions

1.       Is my judgment affected by powerful emotions, such as anger, fear or contempt?

2.       Does the situation allow me to take more time and calm down?

3.       Do I tend to overvalue sympathy when evaluating available information?

4.       Could it be that I misjudge the importance of social proof and general social comparison over objective data and outcomes?

5.       Did I gathered and considered all data; am I satisfied with it or just being lazy?

6.       Am I biased because of stereotype or attribution I made on basis of (first or general) impression?

7.       Can I verify my estimations on probabilities in given situation?

8.       How my particular experience and flair for imagination are affecting my approximations for this problem?

9.       What is then the most rational and optimized decision in this situation, given this data and time to consideration?

10.   And what if I’m wrong? Are consequences and costs worthy of this decisions/investment in the long run? Am I really maximizing pleasure and happiness and minimizing pain and costs?

Przemek Kucia

What is the best way to start learning anything?

There is a lot of questions around the internet starting with “how can I learn”, “where can I start to learn” etc. Well, here’s one of the best answers I can come up with. And it’s scalable to almost anything.

The “spillover technique”

1.       Start with YouTube, Wiki and Google and search for the topic you’re interested in

2.       Get most of interesting/insightful soundbites and experts opinions

3.       Pair best soundbites and insights with footnotes and direct sources

4.       Search for those source materials and check the reviews and get to best source

5.       Go with hands-on approach. Get your hands dirty and check if sources were right

6.       Spillover further on additional sources and viewpoints while gaining hands-on exp.

The overwiew

Main idea is to take advantage of free sources of knowledge in the Internet. Google, Wiki and YouTube are your main friends. After you got some grip on basics and understood specific language you can widen your circle of attention onto footnotes on Wiki and/or google up sources behind experts you were listening to on YouTube.

While you’re learning on sources it is crucial to get hands-on experience. Practice will help you figure thing out on your own as well as set your bullshit filters up. You need them because not every soundbite and source is worth your time.

The last thing – question authority of experts and what you think is constant/established way of doing or thinking about things. Always seek simplest ways, most elegant solutions.

Przemek Kucia